Digital Marketing is way more than having a website!

Want your business to be working for you when you sleep or spend time with your family? This one’s for you!

When done right, Digital Marketing works for you when you’re away from your desk.

How is this different from having a website?

Having a website floating around in cyberspace is a good start, but without a strategy and automation to support your marketing efforts, it’s not very different from leaving business cards in random places and hoping the right person picks it up.

A complete Digital Marketing Strategy uses different processes and tools to promote your brand online, engage with customers, build brand loyalty, support your sales cycle and establish your credibility.

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Set up a Digital Marketing Strategy…

and let your business work for you while you focus on more important things

Customer Value Optimization

Understand your customer journey and set-up your website and automation tools to accompany your customer from awareness and lead generation to paying customer to brand advocate.

 

With this optimized funnel you will:

  • reduce customer acquisition costs
  • increase both immediate and lifetime customer values

To achieve this, we first work together to understand your customer journey and various touch points.

Once this is clear we develop lead generating pages and content on your website, select advertising channels and create automations in ActiveCampaign.

Search Optimization

SEO isn’’t dead, but it has changed. Thanks to Google’s “Panda” and “Penguin” updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), the traditional variables such as links and keyword density aren’t enough.

First, a 23 point Search Marketing audit will help identify any short comings on both the Domain Level and Page Level that might be impacting your search rankings negatively. This audit will hightlight how to improve your website and individual pages to get better organic search ranking.

We can then work together to optimize your website for Intent Based Search Optimization, by:

  1. understanding how and when your customers look for your services
  2. choosing channels to communicate in
  3. then optimize your content and site structure for converting visitors into customers

Content Marketing

To build your brand’’s authority and nurture client and prospect relationships in an authentic way, you must deliver “value in advance.”

And providing valuable, entertaining and authentic content is how you do just that.

Working together we will:

  • learn how to write and implement a content marketing strategy
  • craft content that spreads a brand’’s message to new and existing audiences by providing genuine value in advance
  • integrate this content onto your website
  • create a publication calendar to keep you on track
  • choose web platforms to drive traffic back to your website

Social Media & Community

Social media properties such as Facebook and Twitter are arguably the most important customer engagement channels for brands today.

 

They can’’t be ignored (nor should they) because this is where your customers are hanging out.

Together we’ll architect both inbound and outbound strategies that will build real relationships and advocate for your brand’s message.

By the end of the workshop you will understand and know how to :

  • use social media to support your sales cycle
  • manage your reputation through social listening
  • increase engagement and traffic by connecting with influencers
  • Develop strategic partnerships through social networking
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The Digital Marketer Way!

A proven approach get you leads and sales so your business can work for you while you focus on more important things

Dee is a certified Digital Marketer specialist.

Digital Marketer methods are developed in-house by expert marketing practitioners who actually market…as a profession…every day.

The Digital Marketer approach is practical, hands on and tested approach to helping you get more leads and sales using the power of digital marketing so you can focus on more important things in your business.

“Use the power of the web and social media to support your business and have it work for you!”

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Who is the program for?

The program is tailored to established service providers and entrepreneurs  who are looking to leverage the power of the web to grow their business.

It’s for people who have the resources and time to implement a digital strategy.

And it’s for people who like to work creatively and are ready to bounce ideas around!

Who is it not for?

Digital Marketing Strategies will complement your existing business so this is not recommended for people just starting out (see sales and marketing training instead). It will take time and resources to put in place, so you will need to have a few free days in the upcoming weeks to start. You also need a good understanding of your customer journey, their needs and desires. If this is unclear, some preparation work will be necessary.
On a personal note, I can’t do my best work with people looking for a quick and dirty fix, who are not ready to be open to new technologies or question current ways of doing things.

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